Curly Hair Basics

Over 65% of the world's population has curly hair, yet many girls with curls chemically straighten and/or damage their hair with blow-dryers and flat irons rather than wear their natural curls. Why? Because they are sick and tired of struggling with dry, unmanageable frizz day after day, tired of bad haircuts from stylists who don't know how to properly handle curly hair, and tired of spending large sums on money on products that promise perfect curls, but only let them down time and time again. No more dealing with their "problem hair," they vow, so they resort to straightening it―only to end up damaging it further. It's a vicious, never-ending cycle.

Curly hair in and of itself really isn't the problem, however. The vast majority of curly hair problems are due to improper haircuts, bad styling products and ineffective styling techniques. As impossible as it may sound, when you have the right cut, use the right type of products, utilize the proper styling techniques, and understand the basics of curly hair, your curls will seem to magically change from frumpy, out-of-control frizz to healthy, defined curls almost immediately. [cont...]

The Good, The Bad, & The Scary of The Brazilian Keratin Treatment

There has been a lot of discussion/questions around this seemingly miracle treatment that straightens curly hair without the use of relaxers. However, I think the beauty may have just outdone itself with its of harmful products in the name of beauty.  Check out this question from one SoVAiN customer and the video from Black Girl Long Hair below. 

One reader asks: Keratin treatments to straighten natural hair... healthy? unhealthy?

SoVAiN answers: Thanks for asking this questions! The short answer is they are NOT healthy for your hair. These treatments contain formaldehyde (a human carcinogen) and can cause shortness of breath, nose bleeds, bleeding from the eyes...and yes....cancer. More information can be found on the formaldehyde and its use in BKT treatments in this OSHA Hazard Alert. [cont...]

Healthy Hair Tip: Is Your Hair Over Moisturized?

Healthy Hair Tip: If your hair is limp, mushy, frizzy, and won't hold a style--your hair may be over moisturized and overly pourous. Sounds radical, right? Nope...its a real problem. Hair that is moisturized too much without adding sufficient protein to the hair will result in limp, mushy, frizzy hair that won't hold a style.

To correct this, try SoVAiN's Protein Repair Conditioner at least twice a month. This Protein Repair Conditioner reinforces the protein structure of your hair giving your hair its primary building block for health.

Questions about protein? Post'em here or tweet us at @thatssovainhair using hashtag #thatssovain

Happy Friday, chicas! 

Written by SoVAiN Williams — May 04, 2012

Mother's Day Giveaway!


Post your answers (below) between now and 12am May, 13th. we will announce the winner on May 13th @ 6pm CST. Winners will be announced on our Blog, Facebook, and Twitter you won't miss it!

Good luck, chicas! 

*Participants must be US residents.

Written by SoVAiN Williams — May 01, 2012

Preventing Knots, Tangles, and General Hair Madness

Fairy knots. Single strand knots. Tangles. Oh my.....A knot by any other name....its all the same. 

What  are they? Single strand knots, or fairy knots as they are affectionately called, are tiny knots that appear on a single strand close to the tip of the hair. They are most common in type 4a/4b/4c hair (hair that has a naturally tighter curl pattern). They are caused by dry hair that has a tight kinky, curly texture. When dry hair rubs against each other the weaker strand tends to coil back forming a knot. Eventually that knot will break - causing more damage because that breakage will continue up the hair shaft. These pesky knots cause severe damage to kinky curly hair and major setbacks to hair length retention. [cont...]


Written by SoVAiN Williams — April 01, 2012

Healthy Hair Tip: Preventing Hygral Fatigue

Ever heard the old saying, "Don't wash your hair too'll come out?"

Well....its partly true....somewhat....kind of. Water can damage the hair by being hard (we discuss here how to prevent this with water filters) and it can also damage the hair when used, in conjunction with shampoo, to cleanse the hair and thus; raises the pH levels of the hair causing the cuticles to expand and raise. [cont...]

GirlTalk! Tweet Chat Session: A few excerpts...

First of all...THANK YOU to everyone that participated in our first SoVAiN GirlTalk! Tweet Chat session!  We had a blast and we are looking forward to having MORE participants next time!

Check out a few chat excerpts below! 

Watch out for details for our next chat session! We had a blast ladies and we can't wait for the next one!

Healthy Hair Tip: Transitioning from Relaxed to Natural Hair

Healthy Hair Tip: Ladies that are transitioning from relaxed hair to natural hair should deep condition with a moisturizing conditioner at least every 5 days and deep condition with a protein conditioner at least once every 10 days. This will help strengthen your hair while keep it soft and pliable. Incorporating curly styles into your hair routine and minimizing heat will help you retain length and reduce breakage.

Coming Soon

SoVAiN is moving! We are currently moving our operations in order to bring you a better, faster, and more diverse product offering! Our e-retail store will re-launch early 2015. Check out our BLOG and follow us on Instagram at @thatssovain for more details.